What working with me actually looks like.

From fractional marketing leadership to hands-on execution, my goal is to build and run an engine that drives real, sustainable growth.

How I work

A working system

Not a task list — a loop. Every engagement moves through the same three phases, each one feeding directly into the next.

Plan
Fractional Marketing Leadership
- Campaign planning & cross-channel content alignment
- Channel budget allocation & spend strategy
- Monthly/quarterly budget planning with ROAS, traffic, CVR & order targets
- Goal-setting & KPI frameworks
Build
Acquisition & Retention Strategy
- Profitable paid acquisition, testing into new channels
- CRM strategy to reactivate dormant customers & warm leads
- CRM flow redesign to lift conversion & LTV
- Loyalty program design to boost participation & 12mo LTV
Measure
Performance Insights & Optimization
- Marketing performance reporting & diagnostics across channels
- Identifying what's driving — or holding back — growth
- Translating insights into goals tied directly to business performance

Measure feeds back into the plan.

Engagement models

Fractional / Retainer

Embedded part-time across strategy, planning, and execution — a standing growth partner for your team.

Project-based

A scoped project to solve a specific problem — a loyalty redesign, a channel expansion, a CRM overhaul.

Not sure which fits? Let's talk through where you're at and figure out the right scope together.

Interested in working together? Book a free 30 minute consultation to see if we'd be a good fit.