What working with me actually looks like.
From fractional marketing leadership to hands-on execution, my goal is to build and run an engine that drives real, sustainable growth.
A Working System
Not a task list — a loop. Every engagement moves through the same three phases, each one feeding directly into the next.
Plan
Fractional Marketing Leadership
- Campaign planning & cross-channel content alignment
- Channel budget allocation & spend strategy
- Monthly/quarterly budget planning with ROAS, traffic, CVR & order targets
- Goal-setting & KPI frameworks
Build
Acquisition & Retention Strategy
- Profitable paid acquisition, testing into new channels
- CRM strategy to reactivate dormant customers & warm leads
- CRM flow redesign to lift conversion & LTV
- Loyalty program design to boost participation & 12mo LTV
Measure
Performance Insights & Optimization
- Marketing performance reporting & diagnostics across channels
- Identifying what's driving — or holding back — growth
- Translating insights into goals tied directly to business performance
feeds back into the plan
Interested in working together? Book a free 30 minute consultation to see if we'd be a good fit.
Let's TalkEngagement Models
Scoped to fit your stage.
Fractional / Retainer
Ongoing leadership
Embedded part-time across strategy, planning, and execution — a standing growth partner for your team.
Project-based
Defined engagement
A scoped project to solve a specific problem — a loyalty redesign, a channel expansion, a CRM overhaul.
Not sure which fits? Let's talk through where you're at and figure out the right scope together.
Proof, Briefly
Results from recent engagements
A snapshot — the full story behind each is on the case studies page.
Hospitality · Startup · California
Amha & Co
↓33%
decrease in CAC YoY
↑67%
increase in budget YoY
Apparel & Fashion · Colorado
Pepper Body
↑5%
increase in first-order AOV
↑7%
increase in cohort LTV, 6mo