Marketing Consultant
Marketing leadership for your next phase of growth.
I partner with DTC and ecommerce brands who are ready for senior marketing leadership — but not yet ready for a full-time hire. Part-time. Full ownership.
Working with 2–3 businesses at a time, so every client gets a partner who knows their business as well as they do.
DTC and omnichannel brands from $0–$50M in revenue — founder-led teams building out acquisition, CRM, loyalty, and organic social as one growth engine, and ready for senior leadership without the full-time overhead.
13+ years in-house at brands up to $300M (L'Oréal — Lancôme, Kiehl's) inform how I work, but that's experience I bring to the table — not the scale I'm taking on as a fractional partner today.
A working system
Not a task list — a loop. Every engagement moves through the same three phases, each one feeding directly into the next.
- Plan
Fractional Marketing Leadership
- Build
Acquisition & Retention Strategy
- Measure
Performance Insights & Optimization
One case study from a recent engagement
Amha & Co
ConsultingA new luxury postpartum retreat launched in California, facing awareness challenges in a novel & emerging market. What's the best approach to paid marketing and what results can it realistically drive?
With a smaller budget, I started with higher-intent paid channels (like Paid Search) to prove ROAS before expanding further — focusing on local/geo and broad category-intent keywords for a single-location business.
- ↓33%decrease in CAC year-over-year
- ↑67%increase in budget year-over-year
Starting paid marketing in one channel allows for focused, measurable growth. Moving into channel complexity too quickly can complicate attribution and lead to budget inefficiencies.
Hi, I'm May.
- Former Director, Fortune 500
- $10M–$40M budgets managed
I help consumer brands grow without wasting money.
I spent my corporate career in growth marketing across fashion, beauty, and ecommerce. As a Senior Director of Growth, I managed $10M to $40M in annual marketing budgets. Most recently, I led growth and retention at Pepper, a DTC intimates brand, and ran a $30M to $40M marketing mix at Venus Fashion. Before that, I drove CRM and acquisition strategy for $100M+ ecommerce businesses at Lancôme & Kiehl's (both at L'Oréal).
Today, I work with a small number of brands as a strategic partner. Many small to mid-size businesses make every big marketing call alone: positioning, messaging, launches, where the budget goes. I'm the person in the room who can pressure-test those decisions, bring an outside lens, and help your team execute with more clarity.