Hi, I'm May.
I'm the daughter of immigrant parents who worked hard just to get by — stretching every dollar, saving what they could, so I'd have opportunities they never did. I grew up watching that sacrifice up close, and it shaped how I saw money long before I ever earned my own.
So when I built a career, I built it the way I was taught: earn more, save what's left, don't ask questions. And for a long time, it worked — right up until it didn't. Because income was never the same thing as wealth. I could look at my paycheck and still feel broke. I could hit every milestone and still not feel free.
That gap — between what you earn and what you actually keep, build, and control — is the thing I now spend my life closing for other people.
Why financial coaching and marketing consulting, together?
They look like two different jobs. They're not. Both are about the same core skill: seeing clearly where your money and your effort are actually going, instead of where you assume they're going — and then building systems that work for you instead of quietly working against you.
In 1:1 financial coaching, I help you see the real gap between income and wealth, and build a plan rooted in your actual numbers, not fear or guilt inherited from how you were raised.
In marketing consulting, I bring over a decade leading growth and ecommerce marketing for DTC and omnichannel brands, in-house and fractional. Along the way, I drove 20% new-customer growth at Venus Fashion while keeping CAC in line, and increased brand.com sales by 32% at Lancôme (L'Oréal) through revamping loyalty and optimizing CRM flows. Same instinct, turned outward: finding the real gap between activity and revenue, and building the systems that close it.
Same eye. Same honesty. Two different rooms where people are stuck in the same kind of fog.